“All good things must come to an end” and that also seems true for one of the most best-selling makeup products of all time. Yesterday, Urban Decay announced they are discontinuing their immensely popular Naked eyeshadow palette after eight years of blending goodness. Let’s hope these tears don’t ruin our makeup look.
With just 12 bronzy shades ranging from mattes to shimmers, Urban Decay convinced makeup lovers from all over the world that neutrals don’t have to be boring at all. Where before eye looks were all about interesting color combinations that you could only seem to buy in quads, Urban Decay revolutionized the makeup game by offering consumers a perfectly sized everyday neutrals palette that contains every shade you could ever need.
Now it’s time to say goodbye to our first friend that introduced us to the ever-popular nude makeup look. Urban Decay even organised a funeral today, attended by several beauty influencers, to mourn the loss of our first eyeshadow palette love. And loved it definitely was: the palette is estimated to have brought in over $1 billion dollars in sales for the brand. To offer fans one last chance to add this staple palette to their makeup collection or to grab a backup for when they run out, the Naked palette will be 50% off at all retailers. Sadly, the palette is already sold out on their own website, but you can still get your hands on it for $27 at Sephora.
Its release eight years ago made Naked into a gamechanger for neutrals in makeup forever in a way no one could ever imagine. Several spin-offs (like Naked 2, Naked 3 and Naked Heat), various awards but also countless copy-cats: everyone adored and wanted to be part of the Naked revolution. Colored eyeshadow was out of the question and blending became one of the most important skills to master.
Other makeup brands were in awe of the success of the Naked palette that they too decided to jump on the neutrals bandwagon and come out with their own versions of nude eyeshadow palettes. Other hugely popular palettes in the beauty community included the Too Faced Natural Eye Palette, the many Morphe palettes and the MAC In The Flesh palette. Despite their incredible color palettes and impeccable formulas, the mother of all neutral eyeshadow palettes, the original Naked palette, will still be missed.